Updated: Oct 28, 2020
Ridge Interiors are well established as specialist contractors to the interior fit-out sector. To modernise Ridge Interior’s company branding, their new logo needed to be professional, minimilistic, clear and simple with nothing too detailed or intricate. Successful logos should work in both small and large sizes. Anything too complicated will be lost when reduced in size. I like to keep logos simple and distinctive so they become familiar and have a long successful life, just like the company it represents.
As with all logos it is very important that when designing a logo, it must work across all mediums.
For me, when designing Ridge Interiors final logo, the square represents a room or office space. I like this font because parts of each letter reminds me of partitions used to divide up space. For example ‘R’ could be split into 3 sections. The curves and incomplete arms in the letters ‘R’, ‘G’ and ‘E’ give this font a modern look to it. I like how the other letters have not been manipulated because it doesn’t over complicate this typeface and is balanced out well.
The following concepts were proposed, with number 12 being the successful design.
I designed this logo back in 2008. In 2019 we decided to look at their logo and see if it needed updating. I tried different colour variations and tried diving it a bit of a 3D feel to it. After some market research and consultations, Ridge Interiors decided to stay with their original logo. Everyone is familiar with the logo now. It features across all their branding including clothing and brochures.